Working proposal

We understand that identity design is based on two key issues:

On one hand, identity design and communications must be the strategic result of the integration of three main representations, such as what the organization wants to be, what the organization is and what the receptor (target) wants the organization to be like.

On the other hand, after defining the focus of that strategy, the challenge is to get, use and apply the particular codes and opinions of the people involved with the subject, in order to produce for them the expected results.

Thus, according to this view, we will carry out our work in the following way:

First Stage: Information and conceptual definitions

• 1. We will need to know what the company or organization is and what it wants to be. For that reason, we have interviews. Read more
  • 1.1. We gather information supplied by the company or organization about the reality, objectives and potentialities to be represented.
    At the beginning, we are used to having a personal meeting first, either face to face or by phone, with representative people from the company or organization. During this contact we try to collect vital information such as documentation, surveys and investigations, goals, structure and expected results. Furthermore, we make arragements to have access to existing PR materials such as leaflets, brochures and promotion pamphlets, among others.
• 2. We will need to interpret what the target audience wants the organization to be and also to learn about company codes and communication. Read more
  • 2.1. We will use different ways to collect the necessary information to do our work. We can carry out not only an extensive and deep investigation of your theme, but also quick and efficient research, basically using questionnaires among relevant people to get a sense of what people involved expect from the identity, image and communication.
    This research will provide tools for analyzing and interpreting the current scenario and the best means to proceed with the project. The objective of this investigation is to detect images, regulations, realities and representatives of each of the related sectors.
  • 2.2. We will use the Internet as a source of information. We will look for the existing logos / emblems and web pages created for related entities and competitors. That will give us a clear understanding of the current environment and will help us to avoid repeating any existing design.
    As a result of this work, we will send you a report with our first conclusions.
• 3. We will all need to agree on the same strategy. Read more
  • 3.1. For that reason, we will send our first interpretative contributions, by means of the presentation of rough copies of conclusions and synthesis of what has been perceived.
  • 3.2. After the company or organization’s confirmation of such parameters, there follows a presentation of an image policy proposal.
  • 3.3. On absolute agreement with such a referential frame, application of its correlate to the discourse of the institutional identity will take place, that is to say, the role that the identity will have in the future image policy.
  • 3.4. The brand strategy will be defined, which implies an explicit enumeration of the attributes that are understood as the engine of the future identity to be expressed.

Second Stage: Design

• 1. Design of visual identity. Read more
  • 1.1. Design of three graphic proposals (sketches), in accordance with the objectives already outlined will take place.
  • 1.2. After the selection of a line of representation, final adjustments to the design of the brand will be carried out. Agreement on the part of the company or organization will first be confirmed.
• 2. Embodiment of the identity. Read more
  • 2.1. Design of the visual identity manual with application of the visual identity in graphic pieces will be completed. This also includes the application of identity in three graphic pieces of stationery and a folder. In addition, all possible identity applications can be designed, depending on the interest of the client. For instance, leaflets, brochures, posters, signals, web, animation, etc.
  • 2.2. All these pieces will make the new parameters of institutional identification real and tangible and allow the exemplification of what is expected from the rest of the messages to be emitted on the part of the organization.
    The complete material will include the graphic files and a complete explanatory text about the image and identity policies in general and in particular the specific case developed, with the aim that, if it is necessary in the future, the person who continues to apply the system of identity already delineated (designers or advertising agencies) can understand and go on developing the presented piece of work in a coherent way.
  • 2.3. Supervision. Also included in the cost of the work are three supervisions of the future communication of the company or organization throughout one year, as an evaluation of the system of identity during its deployment. It consists mainly of the sending of the material carried out and the submission of an evaluation which recognises successful choices and operative recommendations on the part of Sebastian Guerrini.
• 3. Your Identity Creation is Complete.