Methodology

As a result of the aforementioned approach, our first objective is to clarify the map of action for each future brand, locating on that map our clients and those affecting their economic and social life. This simplified map will enable us to explore new possibilities of meaning and determine potential from the positioning of the future brand.

From there, a written text will be produced with the suggested guidelines for action which, upon acceptance by the customer, will be the leading guide to what the requested brand should represent.
Subsequently, identity proposals will be designed. Those which the customer agree with will determine the final brand.

Once the brand is determined, Guerrini Island will design the core applications of the brand that will function as a point of reference for all future design.