Approach

In The Island, techniques from anthropology and psychology are applied to understand the life of images, symbols and identities associated with each design case. Thus, the images created are thought of as actors in a dynamic action scene.

In this scenario, the brands will have to perform very well to achieve what the communication strategy dictates. Our experience of managing complex campaigns helps us to believe that every brand that we create is expressed in an intelligent way and as such, it is emphasized that each brand have the best possible magic that artistic expression can induce. This is our promise.

Furthermore, at Guerrini Design Island, we are concerned about the social, economic and political effects generated by our designs. In this sense, we find that we must continually question and reinterpret the society to which we belong, seeking to integrate and create new identities within the dynamics that every democratic society requests.