“We are all immigrants, Humankind is always moving”: This poster interprets the dynamic essence of humanity. A speech that generates that prejudices towards immigrants are out of place, because they also involve the discriminator.
“Never Ever. There is no excuse for violence against women, ever”: This is a campaign to stop violence against women. The objective is to shock the spectators by showing the figure of a woman painted with blood. This communication captured the cruel instant when the woman is suffering violence, the responsible (the hand of a man) and the reaction of a society that is taking part on the drama by the “Never ever”.
“No”: Stop violence against women. The promotional poster was made using the national flag in the form of a crying eye that shocked Buenos Aires in street posters and on television. This communication, which was reproduced massively as a stamp, captured the message of the women who suffer violence as an issue of nationality by means of the integration of its referents. Here, violence against women ceases to be a domestic or collateral issue so as to become central to, and the responsibility of, the whole national society.
“A national perspective on Spain’s building sector (Spain, 2013))”: I designed for the Green Building Council Spain and the Spanish Congress of Environment the brand, book and presentation of the proposal. The identity of this project transmits and explains the insight of the subject, that is about the opportunity to refurbish and upgrade Spanish home as an engine to activate the local economy. The role of the created picture is to summarize the transformation process that is proposed.
“VII FIBA, Buenos Aires International Festival” (2009): The brand and advertising for the first FIBA I designed created a solid image which is at the same time diverse, active, fresh and regional. The symbol works as a brand in itself and contains the DNA of the future image and publicity of the event. The main referent is the BA of Buenos Aires. This look, within the graphic context, is what links FIBA to the stage activity. It is a context given by the variety of colours and the personification of the eyes from the complementary figure of the dolls.
“Ecomateriais (Portugal)”: The symbol of Ecomaterials is based on the figure of the Ouroboro. The first information about this mythological animal dates from Egypt in 2600 BC. Since then, Phoenicians, Greeks and most of the Eastern and Western cultures have used such an animal, alternating between a dragon, snake or fish.
The Ouroboro is the self-feeding mythological animal that gives continuity to its life in an eternally renovating cycle (and thus was the inspiration for this work’s logo). Likewise, ecomaterials are those already known materials that are also very widely used and which, depending on their environmental weaknesses and strengths, are being developed with the capacity to self-generate. In this sense, they start to close their cycles through the biosphere or the technical system.
“Memorial for the victims of the Jewish Holocaust”: Poster and campaign designed for the Secretary of Culture and Communication of the Argentinean Nation. As in any image, two levels of messages are combined: a totality instantly perceived which settles and defines the issue and an implicit narration which structures the whole. This is why the sequence of images I designed provides a discourse which gives sense to the construction of the monument: the seclusion, the genocide and the survivors who act as bearers of the history, so that history is not forgotten.
“Being”: World Environmental Awareness Poster.
The poster defines the earth as a being, a fragile and mortal one. This earth is surrounded by a collection of extinct animals, cancelled from of our reality. That contrast between the annulled beings and our earth, contribute to dramatize the situation of our environment.
I designed this poster for my seminar on “Image and Identity”.
© Sebastian Guerrini