New Argentine Pomegranate

Branding, naming and communication
Argentina.
2010.

List of works

New Argentine Pomegranate

According to the demand of the Argentine producers of Pomegranate, a
scheme to promote the fruit was created.
Based on the healthy features and attributes of the new varieties of
the Pomegranate were highlighted, characteristics which make this
product a source of vitamins for those who consume it.
Then, the communication campaign worked to position the Pomegranate in
the most convenient place for sale. In this way, it was proposed to
rename the product as “New Argentine Pomegranate”.

After that, we designed a brand which transmits the idea of healthy,
fresh and rich food. Therefore, the brand synthesized the crown and
body of the fruits in pure forms and colours. That aspect plus to the
strength of the font of the name, produce a strong and pregnant visual
identity.

Thus, the mark of the New Pomegranate distinguishes, difference and
defined the product positively, presenting and promoting the
Pomegranate in society and helping the opening of new external
markets.