MAPO

Argentinean Movement for Organic Production.

Argentina.
2008.

List of works

Visual identity of the MAPO (Argentine Movement for Organic Production).

The MAPO’s visual identity is based on its name, symbol and an active texture.

The visual identity of the Argentine Movement for Organic production,
is based on its name, symbol and an active texture.

The symbol of MAPO is the sun, as well as the one which traditionally
represented the Argentine Movement, but a different sun now. The new
symbol provides a variety of colours and shapes that transform the
traditional meaning of the figure of the sun, offering now to the
beholder to find also a flower, full of life and diversity.

Complementing this symbol, an active guard is working initially as a
background. The texture, formed by a number of descriptions that tell
the relationships between people, animals, plants, environment and
production, is articulating all in a continuum mosaic. A mosaic that
narrates stories of respect between each of its components, showing a
representation of a harmonic and organic whole.

Each character of the guard is designed by a combination of seeds and
leaves, helping the expression of the topic and looking for the visual
integration of elements into the totality of the image.

The guard is perhaps the most interesting part of the brand because on
one hand is the one that represents the philosophy of the
organization. On the other hand, because their parts can work not only
together but also separated. In this case, the characters of the guard
can be elements of signage, advertising and setting.

More information
www.mapo.org.ar
www.guiaorganicaargentina.org
www.organicagriculturedesign.com