Background

When contracted to design the brand of Victoria Hall in Ireland in 2005, we sought to profoundly understand the expectations of our client, both materially and personally, so as to create a lasting visual representation for the establishment. A new brand was required in order to assist the transformation of the historic building from parochial house to a modern restaurant. It also sought to attract new clients to the restaurant while at the same time adding to the feel of a familiar environment for existing customers.

The design sought to combine such elements as the history and feel of the restaurant and the nature of the clients that were to frequent the establishment in order to create an image to speak its identity

Working Metodology

Once the background investigation had been thoroughly completed, we listened to the ideas and vision that the owner Keith Nolan had in mind. Additional interviews were carried out with important customers and associates of the restaurant in order to gain further insight into the best possible brand for the restaurant. Upon completing this research, we created 3 distinctly crafted designs that interpreted the total strategic description of the restaurant.

Once the most harmonious and lasting design had been agreed upon, we incorporated the image into the key communicational channels of the business such as the menu, business cards and Flash web form to fully bring the company identity to life. The image was also mounted and framed to be used as an artistic center piece above the fireplace of the restaurant.

Results

The brand was warmly received by both new and regular customers alike and today is still used as the restaurant brand. Victoria Hall successfully completed its transformation to become a popular international cuisine restaurant that attracts large numbers of both local clients and customers from further afield. Owner Keith Nolan went on to recommend Guerrini Island to numerous business contemporaries, such as Carrick-on-Shannon Golf Club and Caldra House, who have also had their brands designed by Guerini Island.